rumble media's seo strategy for small business

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SOLUTION #1

Smart keyword targeting!

At Rumble Media we focus on long-tail keywords (not broad generic keywords). These words are highly relevant to your business with less competition. We can rank you on page one of Google for these keywords and increase your ranking on Google which = more website visitors = more leads for you!

Example of long-tail keywords vs. generic:

Google Search: backyard patio fire pit builders Chicago, IL 

Example of the long-tail keyword targeting: patio fire pit Chicago

Generic targeting: fire pit

Generic keywords come with high cost and high competition. Long-tail keywords come with a lower cost and less competition. 

SOLUTION #2

Link Building!

Link building is the process of getting other websites to link to pages on your website. Its purpose is to boost the “authority/popularity” of your pages in the eyes of Google so that these pages rank higher and bring more search traffic.

Links are one of the primary ways that search engine algorithms determine the relevance of a page. Having a good number of links to a website indicates that the content is there is valuable.

Investing in link building has long-term benefits. This is unlike traditional marketing tactics, where you have to constantly invest in every business campaign.  Backlinks help you get continuous referral traffic as link building is an ongoing process and every link built contributes to a more credible website in the future.